???

Microsoft to cancel Jerry Seinfeld ads (tip o’ the antlers to Daring Fireball).

No, seriously.

???

Can anyone explain ???

OK, the Macalope didn’t really get the ads. He chuckled a little bit at them and admired Gates’ willingness to make an ass out of himself. But as the horny one said in an upcoming interview, these were image ads and was image really Microsoft’s problem? Most of Vista’s problem has been the difficult upgrade choices it forces users to make. And the brown and furry one doesn’t know if you’ve read the papers lately, but it’s not exactly an ideal time for corporate customers to have to take on an expensive conversion from XP to Vista.

It’s a darn shame, though. Seinfeld really needed the work.

Gates, too, come to think of it.

UPDATE: ???????????? (antler tip to John Gruber, but on Twitter this time).

Here’s the money quote:

The campaign illustrates “a strong desire” among Microsoft managers “to take back that narrative,” Mr. Webster said…

That’s not taking back the narrative. That’s conceding it.