Apple must…

A collection of things Apple must do.

…evolve or face extinction (Link – January, 2005: “More realistically though, the company will have to give in and include Microsoft wma audio support on future revisions of its products.”)

…build a MusicPhone (Link – 2006: “Microsoft has strong assets it could deploy in musicphones if it marshaled those resources intelligently. Instead, it appears that Microsoft is chasing after the wrong iPod – today’s nano and iPod, rather than the upcoming iPodphone.”)

…act like it’s 1984 all over again (Link – Great advice!  Thanks!  Note to self:  buy thin ties…).

…entice developers to write exciting programs for Rhapsody right now (Link – 1997).

…abandon multimedia playback and adopt inferior Microsoft technologies (Link – 1998, Avie Tevanian’s testimony on Microsoft’s demands in the Department of Justice monopoly investigation).

…immediately acknowledge and address the manufacturing defect on the LCD screens of its Powerbook G4 laptops (Link).

…make its OS X compatible with non-proprietary PC hardware (Link).

…switch to Windows (Link – 2006 Crazy Apple Rumors story with a link to the original that was apparently so bad it was taken down).

…encourage cloning because without a successful clone market there will be fewer reasons to develop for the Apple platform (Link – September, 1997 final exams from a Berkeley class in Strategic Computing and Communications Technology).

…enable Rhapsody so that it supports the Windows interface and applications (same as above).

…take all out efforts to ensure the creation of a cross-platform system architecture, called CHRP (same as above).

…drool thinking about the other 95 percent of the market—the part it doesn’t own (Link – 2003: Dvorak predicts that in 2004, Apple will offer “another version of the OS for the plain x86 family, selling that version directly to any OEM (Dell, HP, IBM, and others) for bundling.”  Homer to Marge:  “Don’t you get tired of being wrong all the time?”).

…save big felines (Link).

But we can all laugh about it now…

eWeek piece seems a little inappropriate.

Perusing Peter Coffee’s Dirty Dozen IT Embarrassments, the Macalope was a little surprised by the jovial cartoon that accompanies number 3.

In this instance, eWeek probably should have reconsidered the format of the piece based on the content.

UPDATE:  Peter Coffee responds in comments:

We wrestled with precisely this question during development of this list; my conclusions, and my decision to use the incident as one of our twelve examples, are elaborated at [this link].

I invite discussion there.

Weekend Roundup

The Macalope comments on some odds and ends.

Some odds and ends collected by the Macalope this week.

Apple legal counsel sends a cease and desist to a guy who links to a YouTube video of Leopard features that already viewable on Apple’s web site – The Maclope is constantly astounded at how many lawyers who deal in technology intellectual property rights know so little of technology. These guys should really stop getting their information from Senator Ted Stevens.

One can’t help but wonder if some back-of-the-envelope math was done at O’Melveny & Myers LLP and they quickly realized that just sending one email to YouTube results in far fewer billable hours than sending 50 emails to 50 websites linking to that one YouTube video.

Microsoft Canada accidentally posts Vista pricing – Yes, it’s outrageously expensive, but when you consider that Microsoft only offers an OS upgrade every decade, it’s not that much at all. At rates like these, the Macalope thinks the company should be staffing the Windows Activation hotline with phone sex operators.

BusinessWeek speculates about Apple merging with Google – As Google’s whole business model is trying to make the PC irrelevant, the Macalope’s not really sure how this would help the Mac. And neither is BusinessWeek. Other than fight Microsoft, the article asks…

What else might they do together? The Mac is cool. So is Google.

Wow. You know, that question really needed an action verb in the answer.